Tuesday, November 21, 2017

The most common real estate buyers traps


Buying a home is a major investment which requires serious legal maneuvering in order to seal a deal. However, every year, hundreds of homebuyers end up paying more than they should because they fall prey to several common mistakes that trap them into either losing their dream home to another buyer, paying too much for the home they want or, worse, buying the wrong home for their needs. Luckily, Solly Assa, founder, and developer of Assa Properties, a New York City-based real estate company has a systematized approach that can help you steer clear of these common traps, allowing you to not only cut costs but also buy the home that suits you best. In this article, Solly discusses some of the most common and costly home-buyer traps, points out how to identify them, and what you can do to avoid them.


Wednesday, November 15, 2017

Cassa’s strategy was to tap the talents of top architects to create a first-class residential presence in two centralized and exciting Manhattan locations. And the team agreed that few urban settings could match Times Square and Midtown for excitement and unmatched amenities.



To ensure residents truly feel at “home,” Cassa offers a full palette of hotel amenities, a la carte, to owners and renters, thereby avoiding the inconveniences of apartment maintenance. Another plus, according to an article in The New York Times, is that owners don’t have to worry about paying a fee for amenities they might not otherwise take advantage of, therefore allowing them to only pay for what they want, when they want.

“When we first envisioned the Cassa brand, we wanted it to be different than most places in New York,” said Solly (Salim) Assa, president and CEO of Assa Properties. “Being that a lot of our guests and residents are international, we wanted it to still feel like a place they could call home, no matter how long their stay. They have access to whichever hotel amenities they want – maid service, child and pet care, fitness centers, etc. – as well as the amenities of the bustling neighborhood locations.”

Tuesday, November 14, 2017

Bar Gonzo Opens up in Cassa Times Square

On Nov. 9, 2017, Bar Gonzo, a 4,000-square-foot, 70’s-inspired restaurant and lounge, opened at the prestigious Cassa Times Square Hotel and Residences in Manhattan’s Midtown neighborhood.



“Bar Gonzo perfectly complements the Cassa brand, offering guests and residents an urban escape,” said Solly Assa, president and CEO of Assa Properties, the hotel’s owner.

Friday, November 10, 2017

NYTimes announces Bar Gonzo Opening

Bar Gonzo opened last night (November 9th)



If the ‘70s don’t feel like ancient history, you’ll be right at home at this two-story restaurant, bar and lounge that takes its inspiration from that era. Named for the journalism style created by the writer Hunter S. Thompson, it has vibrant nightclub décor, and a French-bread pizza like the supermarket staple that was popular at the time. The dining room and a bar are on the ground floor. Upstairs, there is a raw bar, charcuterie station and an all-weather veranda with cabanas and a tiki bar.

Original Article