Tuesday, November 14, 2017

Bar Gonzo Opens up in Cassa Times Square

On Nov. 9, 2017, Bar Gonzo, a 4,000-square-foot, 70’s-inspired restaurant and lounge, opened at the prestigious Cassa Times Square Hotel and Residences in Manhattan’s Midtown neighborhood.



“Bar Gonzo perfectly complements the Cassa brand, offering guests and residents an urban escape,” said Solly Assa, president and CEO of Assa Properties, the hotel’s owner.

Friday, November 10, 2017

NYTimes announces Bar Gonzo Opening

Bar Gonzo opened last night (November 9th)



If the ‘70s don’t feel like ancient history, you’ll be right at home at this two-story restaurant, bar and lounge that takes its inspiration from that era. Named for the journalism style created by the writer Hunter S. Thompson, it has vibrant nightclub décor, and a French-bread pizza like the supermarket staple that was popular at the time. The dining room and a bar are on the ground floor. Upstairs, there is a raw bar, charcuterie station and an all-weather veranda with cabanas and a tiki bar.

Original Article

Tuesday, October 31, 2017

History of Hotels: How they became part of real estate

This is an interesting article, originally published on houzz.com


The first new types of hotels emerged in London in the mid-eighteenth century, back in 1760. Paris followed shortly after, opening accommodations under the name “Hotel Garni”. At the end of the same century, the hotel expanded throughout all cities in Europe. In North America, the hotel came in the early nineteenth century, spreading throughout the whole continent from the Atlantic to the Pacific. The evolutionary step from the tavern (“inn”) commodities to hotel commodities was instant, happening simultaneously on the old and the new continent. In the nineteenth century hotels become the social centers in the community. In the period from 1850 to 1950 there was a considerable growth in the number of passengers, who did not stay in hotels because of business reasons, but because of personal reasons like leisure and tourism. With the development of traffic and accompanying infrastructure, the need for hotels only grew.

Tuesday, September 26, 2017

Solly Assa Guide On Finding a great agent



Many home sellers make a huge mistake at the very start of this process by selecting agents that offer them the highest listing price for and the lowest commission. However, there are plenty of other factors to consider when you’re choosing an agent such as experience, skill, and reputation.

It takes time and effort to come up with an agent prepared to sell your home and get you the best deal possible while charging a fair commission rate.  Make sure to choose an agent you like and who can relate to you because you’ll be seeing a lot of your real estate agent in the following months. Solly Assa suggests doing research before beginning the process. By doing so, you can discover which agents are working in your area and look through their websites, blogs, profiles, reviews or recommendations from previous clients. You can also ask friends and family for referrals in your targeted neighborhood.

Wednesday, September 20, 2017

Pro Tips from Solly

Original Article

Paint is one of the simplest, most cost-effective home improvements. Freshly painted rooms look clean, modern and up-to-date. Overly bold shades should be avoided if you don’t want to risk having your house stand out for all the wrong reasons. Before you get started, it’s best to consult with a designer. Nowadays there are also virtual painting programs that can give you a preview. Home Depot and hardware stores often have professionals who can recommend shades and colors based on what you’re looking for.

Lastly, you should certainly consider having a professional come in to check out your home. He/she can offer advice on home improvements and may even discover hidden problems that could negatively impact your house’s value.